Rapid Solutions Group is a leading provider of business communications. From variable data publishing to POD to Web delivery, we offer state-of-the-art technologies to customize and personalize mission-critical customer communications.

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Case Study

An Emerging Market

The Growing Needs of a Growing Senior Citizen Market

The Challenge:

A leading pharmaceutical company, recognizing opportunity in the growing senior citizen population, was determined to penetrate this emerging market with a prescription benefit program. They needed a fulfillment communication solution — one that spells out the benefits and stipulations of the program in a way that prospects would find approachable and persuasive.

The Solution:

At Rapid Solutions Group, we quickly determined we could help operations as well as the messaging by coordinating a fulfillment solution that would promote the benefit program and capture, maintain and track enrollment at the same time.

We developed an enrollment kit pre-filled with customer-specific information, along with an application form, BRE and enrollment information — all printed-on-demand and perfect-bound for a personalized fulfillment package that is truly compelling. Then we process the application on the back end, taking care to track demographic data.

When a prospect has been qualified for the program, a welcome kit — complete with membership card, program use instructions and a listing of local pharmacies that participate in the program — is automatically printed and mailed. Our solution also automatically sends “re-contact” mailings within 60 days of the initial mailing … and triggers additional customer communications in the event of incomplete applications.

The Result:

Using the customization and personalization print-on-demand capabilities of Rapid Solutions Group, this leading pharmaceutical company increased conversion rates by a considerable percentage while significantly reducing processing times. It’s a win-win situation that everyone can appreciate — young and old.