Rapid Solutions Group is a leading provider of business communications. From variable data publishing to POD to Web delivery, we offer state-of-the-art technologies to customize and personalize mission-critical customer communications.

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Case Study

A Colorful Boost

A competitive advantage that led to higher conversion rates

The Challenge:

A leading pharmaceutical client wanted to improve accuracy in registrations for their prescription programs. Too many applicants were turned away due to incomplete and inaccurate application forms.

The Solution:

Rapid Solutions Group helped them redesign their current enrollment book to improve accuracy in the registration process. We redesigned the book to use new base stock and take advantage of our highlight color capabilities for a clean, easy-to-follow format that would enhance the applicant’s experience through the registration process.

The Result:

The attraction of color and ease of use in the redesigned books led our client to achieve their highest conversion rates ever — a significant boost of more than 20%.